Your Website Looks Fine. So Why Isn’t It Converting?

I wish it were true that if you build it, they will come. Unfortunately, it’s not that simple. Simply having a website out in the world won’t automatically bring you customers. The good news? You can bring more customers to your website. Read on to find out how.

Hey there!

If I had a dollar for every time a business owner told me:

…I could retire and live off the beachside Wi-Fi. 🌴

Here’s the hard truth: pretty ≠ persuasive.

Most websites are built to impress, not convert. And that’s why they’re not making you money.

🧨 The Real Problem

Your website might be suffering from one (or more) of these silent killers:

❌ Slow loading speeds

❌ No clear call to action

❌ Mobile experience is clunky

❌ You’re speaking about yourself, not to the customer

❌ You’re not showing up in search results

❌ Your homepage is a dead end

Even if people do visit, they’re not sticking around—and they’re definitely not taking action.

How to Fix It (A Simple Framework)

1. Speed is Trust

📉 If your site takes longer than 3 seconds to load, most people bounce, never to be heard from again.
🎯 Use PageSpeed Insights to test and optimize your site.
💡 Bonus: A faster site also improves your Google rankings.

2. Make It Obvious What to Do Next

🧭 What’s the one action you want people to take?

• Book a consultation?

• Call now?

• Request a quote?

That should be impossible to miss.
Use one bold button, not five. Repeat it throughout the page.

3. Design for Mobile First

📱 Over 70% of local traffic happens on mobile.
If your site looks slick on desktop but confusing on a phone, you're losing leads.
Check it yourself - then fix what’s not working.

4. Talk Like a Human, Not a Brochure

Nobody cares that you’re “a trusted provider of innovative solutions.”
They care if you can fix their problem. Fast.

Copy should be:

• Clear

• Direct

• Focused on them, not you

• Full of proof (testimonials, photos, results)

5. Create Pages Built to Rank + Convert

SEO-optimized landing pages work because they match intent.

✅ “Water heater repair in [your city]”
✅ “Emergency roof tarping near me”
✅ “Best wedding photographers in [your city]”
✅ “Payroll software for freelancers”

Each of these deserves its own dedicated page—with headlines, services, FAQs, and a CTA.

It’s how you show up and stand out. Learn how to do it here.

🛠 Your Website Should Work Harder Than You Do

Think of your website like an employee:

• Is it bringing in leads?

• Is it explaining your services clearly?

• Is it working 24/7 without needing a break?

If not - you’ve got a lazy employee that needs a serious performance review.

Want a checklist to audit your site against these best practices?
Just reply “Website Checklist” and I’ll send it your way - no pitch, just help.

If you’d prefer a 1:1 (free) consultation on what to do to make your website bring you business, book 30 minutes with our friends at Long Weekend.

Talk soon,
The Local Ad Man