Want to Show Up First on Google? Start Here.

Hey there 👋🏼

If your business isn’t on the first page of Google, you might as well be invisible.

I know that sounds dramatic - but when was the last time you clicked to page 2?

Here’s the good news:

This week, I’m breaking down a proven 3-part system we use to help local businesses rank higher, get found, and win more leads.

Let’s go 👇

1️⃣ Step 1: On-Page SEO That Tells Google Exactly What You Do

Google isn’t a mind reader - it’s a pattern matcher.
Your site needs to clearly say:

• What you offer

• Where you offer it

• Why you’re the best option

Here’s how to fix that fast:

• Add your primary keyword to the page title, URL, H1, and meta description

• Use local modifiers: instead of just “roofing services,” use “roofing services in Dayton, OH”

• Create dedicated pages for each service you offer (don’t lump everything on one page)

💡 Pro tip: Use your city name 2–3 times in the body text - but make it natural.

2️⃣ Step 2: Local SEO That Gets You in the Map Pack

You know those 3 businesses that show up in the box with the map when you search on Google?
That’s called the map pack - and you want to be there.

Here’s how:

• Claim and optimize your Google Business Profile

• Get at least 20 5-star reviews (and respond to every one)

• Add real photos, list your services, and post weekly updates

• Make sure your Name, Address, and Phone info is consistent across Yelp, Angi, BBB, etc. (citations and directory listings are crucial for SEO to work)

📍 Google wants to recommend trusted local businesses - make it easy for them to trust you.

3️⃣ Step 3: Landing Pages That Target Specific Searches

Want to rank for “emergency AC repair in Phoenix”?
Then you need a page called /emergency-ac-repair-phoenix, built just for that search.

These are called programmatic landing pages. We use them to:

• Target long-tail, high-intent searches

• Cover multiple services across multiple cities

• Increase your visibility without needing 100 blog posts

They’re SEO gold - and they convert like crazy when built right.

🧱 Bonus Tip: Build Backlinks That Boost Credibility

Think of backlinks like online referrals.
The more high-quality sites that link to your website, the more trustworthy you look to Google.

🎯 Start by:

• Getting listed in local directories

• Asking partners or vendors to link to your site

• Guest posting or getting featured on local news or blogs

📊 What to Expect

SEO takes time, but done right, it pays compounding dividends.

• ✅ More visibility

• ✅ More trust

• ✅ More leads—without paying Google for every click

If you want help mapping out your own "rank and convert" strategy, just reply with “SEO Plan” and I’ll send you a free template you can use.

Talk soon,
The Local Ad Man