🍕 Pizza Parties, Deep Cleans & Repeat Customers: How This Senior Moving Company Grows

A referral-driven business that thrives on deep partnerships, repeat clients, and a commitment to serving people during a vulnerable time in life.

I own a senior moving and downsizing company called Every Step Seniors.

We specifically focus on helping senior citizens move to senior living communities, which includes independent living, assisted living, memory care and skilled nursing.

We offer a number of services to streamline the process, including our “Pack, Move & Setup” package, as well as home cleanouts, donations and junk removal services.

I started the company 2.5 years ago when my wife worked for a senior living community and realized there was a gap in service for seniors who need to move and settle up their home. We offer our comprehensive, premium service at a  competitive price.

Working directly with senior communities as referral sources.
We view them as partnerships and servicing their needs are equally important to the needs of the client they refer us. This has led to strong relationships and repeat business.

Word of mouth and referral sources we partner with.

Offering additional services after their move to help them clear out their home. We also have repeat customers when someone needs a “room transfer” within a facility when a higher level of care is necessary.

Yes, we now offer deep cleaning as part of our home cleanout service. This allows clients to have a one-stop shop and be list ready once we are completed.

We have relied on a grassroots, relationship building approach. We put on events for our facility partners, like our “Spring Cleaning” event. We will soon look to upgrade our website and online presence.

Our business is seasonal and we must plan accordingly for the harsh Cleveland winters. Budgeting with a strong safety net is very important for our business. Also, bootstrapping the company and stabilizing the financials was a big challenge in the first two years of business. We overcame it with strategic planning and not breaking our “rules” around savings.

Investing in new trucks to increase our capacity to complete jobs and grow our team. Also searching for improvements in operational efficiency by purchasing equipment that allows us to offer our services in the most efficient way possible.

Always treat the customer in front of you as your most important sales opportunity. Teach your team to provide exemplary service and always provide positive feedback back to the team. Invest in them so they will invest in you.

We have started monthly pizza parties for our senior living communities to give thanks for their partnership and show them we are committed to our relationship beyond the transaction of referrals. It has certainly helped to keep us top of mind. 

Fieldpulse.
It’s a field management software that helps us manage jobs, internal comms, and all the moving parts of a complex service business.
It’s been a total game-changer.