$0 to $20K in 30 Days: What PressurePros Got Right

Happy Friday,

Today’s issue is different. No checklist. No SEO tips.
Just a true story - and the playbook behind it.

They didn’t run Facebook ads.
They didn’t spend weeks building a perfect website.
They didn’t wait for word of mouth to kick in.

They just picked the right niche, launched fast, and told a story people cared about.

Here’s the breakdown 👇

💥 Meet PressurePros

The story started when entrepreneur Andrew Wilkinson (co-founder of Tiny) met a business student named Andan - a kid who’d already run a landscaping company and a shave ice stand.

Andrew told him to drop out of school and start something real.
And he’d back him.

They shook on an idea:
🧽 A local pressure washing business—with low overhead, high margins, and huge local demand.

Andan ran the day-to-day.
Andrew’s team handled the marketing, systems, and demand generation.

🔍 Why It Worked (And What You Can Steal)

This wasn’t luck. It was structure.

Here’s what PressurePros got right:

✅ 1. They Picked a Simple, Scalable Niche

They didn’t reinvent the wheel. They picked a “boring” business with:

• Easy startup

• Clear local demand

• Built-in repeat revenue

• Strong before/after visual proof

You could do the same with junk removal, house washing, organizing, holiday lighting—any service people already need.

✅ 2. They Launched With a Story, Not a Sale

They didn’t offer a 10% discount.
They shared the origin story of the business.

It built credibility, got people talking, and created emotional buy-in.

You can do this too. Don’t “announce your business”—tell your story.

✅ 3. They Focused on Demand, Not Design

No fancy website. No custom app. No complicated forms.

Just:

• Google Business Profile

• A clean landing page with a quote form or booking button

• Real photos + social proof

• A simple way to call, text, or schedule

They asked: “Can someone trust us and book us in 60 seconds or less?”
You should too.

✅ 4. They Documented the Journey

Every first: job, hire, truck, testimonial—they posted it.

This builds momentum, content, and top-of-mind awareness in the community.

🧱 Once You’re Off the Ground—Then Add Fuel

We get this question a lot:

My answer: not yet.
Not until you’ve done a dozen jobs, have some cash flow, and know what your best offer is.

Then? Yes—absolutely.

Once you’re up and running, here’s what turns your business into a lead machine:

✅ Local SEO – so you show up on Google without paying per click
✅ Conversion-focused website – designed to turn visitors into leads
✅ Google Ads & retargeting – to drive demand on command
✅ Landing pages for every service + city – so you dominate local search
✅ Review strategy – because 20+ 5-star reviews = instant trust

But don’t start there.
Start with hustle. Start with proof. Start with something real.

Then use these tools to scale what’s already working.

🚀 Want the $20K Launch Blueprint?

I built a free resource called The $20K Launch Blueprint—a one-page guide to:

• Picking a high-demand niche

• Launching in 72 hours

• Getting your first 5–10 customers without ads

• Laying the groundwork for scalable marketing later

📥 Just reply “Launch” and I’ll send it over.

Keep it simple,
The Local Ad Man